The retail world has been a part of my life since I was a little girl. My dad was a road rep, crisscrossing the state of Michigan, selling costume jewelry and greeting cards. My mother opened a women’s clothing store and I made my first NYC buying trip with her when I was 11 years old!
During my career, I have worked in almost every facet of the retail business. From the department store selling floor, to store management and buying, to product development and merchandising for retailers big and small. Bringing this experience to my role as rep principal, I ask our office staff and our reps to remain focused on the retailer.
I feel it is our role and purpose to help buyers make good choices, and procure products that will create a dynamic retail environment and help them to yield a profit.
ABOUT THE WINTERS GROUP:
We approach our business from the viewpoint of the retailer. Most of our reps have retail experience which makes them relatable. It is important to understand what goes on out there on the selling floor, every day.
the winters group has a unique in-house team and our focus is to help both our reps and our retailers.
- Our Customer Service Specialist:
- Provides full time customer service.
- Follows up on paperwork, orders, damages ,etc,
- Assists our reps with whatever they need to help them sell.
- Our Office Manager :
- Onboards new vendors and coordinates training.
- Organizes meetings and trade shows.
- Negotiates vendor contracts.
- Provides Human Resource functions for our company.
- Our Business Development Specialist:
- “mines” for new business by creating eblasts, targeted emails, etc.
- Follows up on orders to introduce our company to new retailers or new lines to existing retailers.
- Develops email campaigns, targeted to specific groups of retailers.
- Works with reps to help grow business in a zip code, town, or area.
- Works with retailers to sell multiple lines and create stories unique to them.
- Uses all forms of social media to showcase new products, great store displays, new ideas.
- Manages our data base and order writing systems.
Retail is a vibrant and ever changing business. Every day, we strive to help retailers to be successful. It is our mission to provide great customer service, present quality product, and develop a team that is both knowledgable and first in the industry!
Thanks for visiting us, and we look forward to working with you.